PENGARUH KUALITAS PRODUK, HARGA PRODUK, DAN KEMASAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA JUS BUAH DEPOT SALMON DI SURABAYA

This research is based on the failure of researchers' business namely Carico, Carico is a company engaged in the Food and Baverage industry, Carico is one of the original local brands of Indonesia, which sells authentic Carica fruit juice, Carica fruit can only grow in 2 places in the world. C...

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Bibliographic Details
Published in:Jurnal Performa
Main Authors: Jovi Vachel, Wirawan ED Radianto
Format: Article
Language:Indonesian
Published: Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2021-02-01
Online Access:https://journal.uc.ac.id/index.php/performa/article/view/1689