Testing Different Loyalty Types in a Destination
Purpose – The purpose of this study is to explore three different loyalty types (loyalty to accommodation provider, destination loyalty, loyalty to the style of holiday) and how they are related to tourist satisfaction and experience motivation. Design/methodology/approach – Data were collected in...
| Published in: | Tržište |
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| Main Authors: | , , |
| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2020-01-01
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| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/347322 |