CONSUMERS’ OPINIONS ON THE USEFULNESS, UNDERSTANDABILITY, AND RELIABILITY OF PRODUCT CLAIMS ON NATURAL COSMETICS PACKAGING
Packaging and its integral elements can be among the carriers of product claims, which often encourage consumers to purchase cosmetics, and many make purchasing decisions based on them. There is, therefore, a tendency to put an increasing number of claims on packaging; these, according to requiremen...
| Published in: | Humanities and Social Sciences |
|---|---|
| Main Authors: | , , |
| Format: | Article |
| Language: | English |
| Published: |
Rzeszow University of Technology
2024-03-01
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| Subjects: | |
| Online Access: | https://journals.prz.edu.pl/hss/article/view/1685 |