Exploring corporate reputation variables to measure personal reputations

This explorative article qualitatively describes reputation variables that are applicable to both corporate and personal reputations: identity, image, branding, personality, behaviour, culture, ethics and storytelling. The research problem is concerned with the fact that personal reputations are no...

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Bibliographic Details

Published in:	Communicare
Main Author:	De la Rey Van der Waldt
Format:	Article
Language:	English
Published:	University of Johannesburg 2022-10-01
Subjects:	corporate reputation personal reputations Reputation Quotient (RQ) measurement variables
Online Access:	https://journals.uj.ac.za/index.php/jcsa/article/view/1570