Assessing Chinese Hotel Employee’s Motivation and Involvement in the Context of Applying Loyalty Programme Practices in International Hotel Chains in China
To understand how to strengthen employee’s loyalty programme (LP) behaviour, this research examined the connection between Chinese hotel employee’s intrinsic motivation (IM), extrinsic motivation (EM), their intention to apply loyalty programme practices (LPP) in the Chinese hotel industry and lastl...
| 發表在: | Administrative Sciences |
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| 主要作者: | |
| 格式: | Article |
| 語言: | 英语 |
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MDPI AG
2024-08-01
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| 主題: | |
| 在線閱讀: | https://www.mdpi.com/2076-3387/14/9/189 |