Exploring Consumer Perception of Augmented Reality (AR) Tools for Displaying and Understanding Nutrition Labels: A Pilot Study

Augmented reality (AR) technology offers a promising approach to providing consumers with detailed and personalized information about food products. The aim of this pilot study was to explore how the use of AR tools comprising visual and auditory formats affects consumers’ perception and understandi...

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Bibliographic Details
Published in:Multimodal Technologies and Interaction
Main Authors: Cristina Botinestean, Stergios Melios, Emily Crofton
Format: Article
Language:English
Published: MDPI AG 2025-09-01
Subjects:
digital nutrition
augmented reality
nutrition labels
sensory
healthy
consumer
Online Access:https://www.mdpi.com/2414-4088/9/9/97

Internet

https://www.mdpi.com/2414-4088/9/9/97

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