Classification of Customers' Needs and Analyzing Their Behavior
The purpose of this paper is to propose an integrated model of Kano and Association rules for classification of customers' needs and analyzing their behavior. Statistical population of this research includes customers of Saman Bank of Qom. After random sampling, 144 questionnaires have been use...
| 發表在: | تحقیقات بازار یابی نوین |
|---|---|
| Main Authors: | , |
| 格式: | Article |
| 語言: | 波斯语 |
| 出版: |
University of Isfahan
2011-01-01
|
| 主題: | |
| 在線閱讀: | http://uijs.ui.ac.ir/nmrj/browse.php?a_id=17&sid=1&slc_lang=en |