Viral Marketing – The Case of Turkey
Turkish advertisements in the form of a case study to determine which factors seem to play the most important role in terms of viral marketing message perception in Turkey. As a country in which the increasing role of digital media and the internet is beginning to dominate interpersonal communicatio...
| Published in: | Journal of Marketing and Consumer Behaviour in Emerging Markets |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
University of Warsaw
2017-01-01
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| Subjects: | |
| Online Access: | https://press.wz.uw.edu.pl/jmcbem/vol2017/iss2/8/ |