The Role of Live Streaming Value Perception Factors in Forming Trust and Repurchase Intention

The rapid growth of e-commerce has led to the increasing popularity of live streaming as a digital marketing strategy, allowing real-time interaction between sellers and consumers. Despite its rising adoption, there is still a need to understand how live streaming influences customer trust and repur...

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Bibliographic Details

Published in:	Jurnal Aplikasi Manajemen
Main Authors:	Tyas Ayu Rahmita, Albari Albari
Format:	Article
Language:	English
Published:	University of Brawijaya 2025-07-01
Subjects:	hedonic value repurchase intention symbolic value trust in product trust in seller utilitarian value
Online Access:	https://jurnaljam.ub.ac.id/index.php/jam/article/view/8764