The level of application of big data on digital marketing communication tools in Saudi telecom companies from a strategic perspective based on the knowledge pyramid model

Abstract : With the advancement of technology, big data is generated in facilities, and the use of big data is considered one of the strategic plans that contribute to the progress and development of facilities and solve their problems. Data analysis programs and methods inevitably contribute to th...

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Bibliographic Details
Published in:Journal of Architecture, Art & Humanistic Science
Main Author: Assist.Prof. Dr/ Norah S. AL Hilal
Format: Article
Language:Arabic
Published: Arab Association for Islamic Civilization and Art 2024-11-01
Subjects: