Consumer preferences for super app services: E-commerce, social media, and banking dominate
Super apps enable consumers to access multiple services through a single mobile application. Platforms like WeChat, Alipay, KakaoTalk, and LINE have already been widely adopted across many Asian markets. This study aims to develop a greater understanding of consumers’ preferences for super app servi...
| Published in: | European Research on Management and Business Economics |
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| Main Authors: | , |
| Format: | Article |
| Language: | Spanish |
| Published: |
Elsevier
2025-05-01
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| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2444883425000166 |