Library macro-environment: New technological and economic rules
Abstract Fast and flexible adaptation to changes in the macro-environment is also crucial for libraries, which have to review them, respond to them and become a part of them. Consequently, the application of marketing science and tools helps libraries to find out how to survive in the competitive w...
| 發表在: | Knjižnica |
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| 主要作者: | |
| 格式: | Article |
| 語言: | 英语 |
| 出版: |
Slovenian Library Association & University of Ljubljana Press (Založba Univerze v Ljubljani)
2003-06-01
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| 主題: | |
| 在線閱讀: | https://journals.uni-lj.si/knjiznica/article/view/14069 |