Dialogic Principles and Their use in Social Media

Dialogic principles may affect corporate communication in social nets. The dialogic theory of public relations proposed by M. L. Kent and M. Taylor in 1998 is beyond the scope of linguistic studies. To expand the theory of online communication and help PR-specialists to choose proper online communic...

Full description

Bibliographic Details
Published in:Виртуальная коммуникация и социальные сети
Main Author: Rybalko Svetlana
Format: Article
Language:English
Published: Kemerovo State University 2025-07-01
Subjects:
dialogic principles
public relations
corporate online communication
factor analysis
Online Access:https://jsocnet.ru/en/nauka/article/100909/view

Internet

https://jsocnet.ru/en/nauka/article/100909/view

Similar Items