The effects of market orientation and innovation on competitive advantage and business performance of textile SMEs
This paper analyzes the effects of market orientation and innovation on competitive advantage and business performance. The method of collecting data is a designed questionnaire. The sample size is 150 textile SMEs in Selangor, Malaysia. Path analysis by operating SPSS 20.0 is used in analyzing the...
| 发表在: | Management Science Letters |
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| Main Authors: | , , |
| 格式: | 文件 |
| 语言: | 英语 |
| 出版: |
Growing Science
2019-05-01
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| 主题: | |
| 在线阅读: | http://www.growingscience.com/msl/Vol9/msl_2019_122.pdf |