Factors driving online apparel shopping in South Africa
This article seeks to examine factors that affect consumer attitudes and intentions towards online apparel shopping in South Africa. This is achieved by testing Monsuwé et al.’s (2004) expanded version of the well-known Technology Acceptance Model, which adds consumer, situational, product, trust an...
| Published in: | The Retail and Marketing Review |
|---|---|
| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
Department of Marketing Management, University of South Africa
2016-06-01
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| Subjects: | |
| Online Access: | https://retailandmarketingreview.co.za/wp-content/uploads/2021/07/RMR12_1_33-53.pdf |