Factors driving online apparel shopping in South Africa

This article seeks to examine factors that affect consumer attitudes and intentions towards online apparel shopping in South Africa. This is achieved by testing Monsuwé et al.’s (2004) expanded version of the well-known Technology Acceptance Model, which adds consumer, situational, product, trust an...

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Bibliographic Details
Published in:	The Retail and Marketing Review
Main Authors:	G J Lee, T Barnes
Format:	Article
Language:	English
Published:	Department of Marketing Management, University of South Africa 2016-06-01
Subjects:	online shopping apparel technology acceptance model developing countries south africa consumer psychology
Online Access:	https://retailandmarketingreview.co.za/wp-content/uploads/2021/07/RMR12_1_33-53.pdf

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