Uncovering trends in destination branding and destination brand equity research: Results of a topic modelling approach
Purpose: This study aims to explore the trends and topics in destination branding research, with a specific focus on destination brand equity (DBE). Using topic modelling analysis, the study identifies key research themes and evaluates their evolution over time, assessing whether DBE is among the tr...
| الحاوية / القاعدة: | Journal of Tourism, Heritage & Services Marketing |
|---|---|
| المؤلفون الرئيسيون: | , |
| التنسيق: | مقال |
| اللغة: | الإنجليزية |
| منشور في: |
International Hellenic University
2025-06-01
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://zenodo.org/records/15652600/files/11-1-4.pdf?download=1 |