Towards Marketing 4.0: Vision and Survey on the Role of IoT and Data Science

According to KPMG, Internet of Things (IoT) technology was among the top 10 technologies of 2019. It has been growing at a significant pace, influencing and disrupting several application domains. It is expected that by 2025, 75.44 billion devices will be connected to the Internet. These devices gen...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:Societies
المؤلفون الرئيسيون: Himadri Sikhar Khargharia, Muhammad Habib ur Rehman, Abhik Banerjee, Federico Montori, Abdur Rahim Mohammad Forkan, Prem Prakash Jayaraman
التنسيق: مقال
اللغة:الإنجليزية
منشور في: MDPI AG 2023-04-01
الموضوعات:
IoT
digital marketing
Marketing 4.0
الوصول للمادة أونلاين:https://www.mdpi.com/2075-4698/13/4/100

الانترنت

https://www.mdpi.com/2075-4698/13/4/100

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