Unveiling the metaverse: The mediating role of social interaction in enhancing tourism experiences

This study explores the influence of metaverse experiences and social interaction on tourists’ engagement and satisfaction in virtual tourism environments. In the digital era, the metaverse provides an immersive, interactive platform for tourism, allowing users to experience destinations virtually....

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Bibliographic Details

Published in:	Journal of Open Innovation: Technology, Market and Complexity
Main Authors:	Sureerut Inmor, Khahan Na-Nan, Kanakarn Phanniphong, Nutt Jaturat, Matěj Hirnšal
Format:	Article
Language:	English
Published:	Elsevier 2025-03-01
Subjects:	Metaverse Social Interaction Tourism Experience Immersive Technology
Online Access:	http://www.sciencedirect.com/science/article/pii/S2199853124002555