THE EFFECT OF PERCEIVED VALUE ON E-COMMERCE APPLICATIONS IN FORMING CUSTOMER PURCHASE INTEREST AND ITS EFFECT ON USER LOYALTY
This reserach gives special attention to the value that drives users to engage in trading activities through e-commerce. The purpose of this study is to identify the effect of perceived value on user buying interest, the effect of purchase intention on the level of trust, the effect of trust on the...
| Published in: | Integrated Journal of Business and Economics |
|---|---|
| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
Universitas Bangka Belitung, Fakultas Ekonomi
2021-07-01
|
| Subjects: | |
| Online Access: | https://ojs.ijbe-research.com/index.php/IJBE/article/view/340 |