Quantitative analysis of consumer loyalty to the tourist destination

Tourism includes a wide combination of phenomena that occur before, during and after the tourist travel. In terms of the intense competition, marketing-oriented companies should be focused on building and maintaining long-term relationships with its consumers. Satisfied consumer is a "valuable...

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Bibliographic Details

Published in:	Ekonomski Pogledi
Main Authors:	Tomić Slavica, Leković Ksenija, Dakić Stojanka
Format:	Article
Language:	English
Published:	University of Pristina in Kosovska Mitrovica, Faculty of Economics 2016-01-01
Subjects:	consumer loyalty touri
Online Access:	https://scindeks-clanci.ceon.rs/data/pdf/1450-7951/2016/1450-79511604001T.pdf