Gamification as a Tool of Personnel Marketing
Employees are a key and important resource of any company, which means a growing demand for innovative tools of improving motivation, adaptability, and productivity. Gamification, originally applied in marketing and education, is gaining popularity in corporate environment. It increases employees’ m...
| Published in: | Вестник Кемеровского государственного университета. Серия: политические, социологические и экономические науки |
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| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
Kemerovo State University
2025-03-01
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| Subjects: |