Explore the driving factors of designers’ AIGC usage behavior based on SOR framework

Despite the widespread recognition of artificial intelligence’s advantages, it cannot replace human independent thinking and creativity, especially in fields such as artistic design that require creativity. Previous studies often examined its development trends from the perspective of technical adva...

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Bibliographic Details

Published in:	Frontiers in Computer Science
Main Authors:	Shao-Feng Wang, Chun-Ching Chen
Format:	Article
Language:	English
Published:	Frontiers Media S.A. 2024-09-01
Subjects:	AIGC SOR TAM TPB designer usage behavior
Online Access:	https://www.frontiersin.org/articles/10.3389/fcomp.2024.1417016/full