Designing a Conceptual Model of perceived social media advertising deception: using grounded theory approach

The growing evolution of social networks with intensified role in the business world and consequently in the advertising in one hand, and the ease of deception in such emerging media on the other hand, have increased the prevalence of deceptive advertising and false claims in the communication and c...

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Bibliographic Details

Published in:	مطالعات مدیریت کسب و کار هوشمند
Main Authors:	soraya bakhtiari bastaki, peyman ghafari ashtiani, Ali hamidizadeh, Rasoul Sanavi Fard
Format:	Article
Language:	Persian
Published:	Allameh Tabataba'i University Press 2022-03-01
Subjects:	keywords: perceived deception advertising social media grounded theory approach
Online Access:	https://ims.atu.ac.ir/article_14280_474c0b8c00b5fb3ca46fb643a50de2a6.pdf