INTEGRATED COMMUNICATION - A MODERN MANAGERIAL INSTRUMENT USEFUL IN IMPROVING ORGANIZATIONAL SUCCESS

Integrated communication is a concept that first appeared in marketing where it proved its usefulness through successful results. From this to its extended use in organizational communication activity was just a step that opened integrated communication as a modern managerial instrument for effecti...

Full description

Bibliographic Details

Published in:	Studia Universitatis Babeş-Bolyai Negotia
Main Author:	Maria-Magdalena LUPU
Format:	Article
Language:	English
Published:	Studia Universitatis Babes-Bolyai 2015-09-01
Subjects:	managerial communication, integrated communication, Public Administration, organizational effectiveness.
Online Access:	http://193.231.18.162/index.php/subbnegotia/article/view/5224