The impact of green marketing tools on the purchasing behavior of the Moroccan consumer.
In recent decades, environmental concern has become not only an important public issue, but also a crucial topic in academic research. A sharp increase in environmentalism has emerged in the United States and in Western Europe and Africa. A positive change in consumer behavior with respect to enviro...
| Published in: | Moroccan Journal of Quantitative and Qualitative Research |
|---|---|
| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
Moroccan Association for Applied Science and Innovation
2019-07-01
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| Subjects: | |
| Online Access: | https://revues.imist.ma/index.php/MJQR/article/view/17275 |