The Perceptions Of Customers Towards Private Label Brands In The Grocery Retail Sector: A Case Of Ethekwini Municipality

The introduction of private label brands in the grocery retail industry has created various opportunities for grocery retailers. It has also afforded them the opportunity to increase their sales and improve profitability margins, while cutting on the cost of production for private label brands. Inte...

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Bibliographic Details

Published in:	The Retail and Marketing Review
Main Authors:	SG Ndlovu, S Heeralal
Format:	Article
Language:	English
Published:	Department of Marketing Management, University of South Africa 2021-06-01
Subjects:	private label brands customers grocery retailers perceptions manufacturer brands
Online Access:	https://retailandmarketingreview.co.za/wp-content/uploads/2021/09/RMR17_1_33-42.pdf