A NEW APPROACH FOR MEASURING CORPORATE REPUTATION

This study describes the concept of corporate reputation and reviews some of the major points that exist when it comes to measuring it. It thus suggests a new index for measurement and its advantages and disadvantages are pointed out. The consistency of the seven key variables for the collecting ind...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:RAE: Revista de Administração de Empresas
المؤلفون الرئيسيون: Percy Marquina Feldman, Rolando Arellano Bahamonde, Isabelle Velasquez Bellido
التنسيق: مقال
اللغة:الإنجليزية
منشور في: Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo 2014-01-01
الموضوعات:
Corporate Reputation
stakeholder´s perceptions
Corporate Social Responsibility
reputation management
corporate social initiatives
الوصول للمادة أونلاين:http://rae.fgv.br/sites/rae.fgv.br/files/artigos/a_new_approach_for_measuring_corporate__reputation.pdf

الانترنت

http://rae.fgv.br/sites/rae.fgv.br/files/artigos/a_new_approach_for_measuring_corporate__reputation.pdf

مواد مشابهة