The Relationship of Corporate and Brand Images, Quality of Services, Customer Satisfaction with Customers Loyalty in Banking Industry

This study aimed at investigating the relationship of corporate and brand images, quality of services, and customer satisfaction with customer’s loyalty in banking industry in Meybod. Data was collected through questionnaires from 180 customers of six banks. Measurement tools were Loyalty Scale, Cor...

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Bibliographic Details

Published in:	پژوهش‌های علوم شناختی و رفتاری
Main Authors:	*L. Borhani, A. Nouri, H. Movlavi, H. Samavatian
Format:	Article
Language:	Persian
Published:	University of Isfahan 2014-12-01
Subjects:	corporate image brand image quality of service customer satisfaction
Online Access:	http://uijs.ui.ac.ir/cbs/browse.php?a_id=147&slc_lang=en&sid=1&ftxt=1