Investigating the relationship between customer experience components on commitment and customer engagement behaviors in the retail industry

Abstract The purpose of this research in the first stage was to examine the mediating role of customer commitment on the relationship between customer's experience and engagement behaviors, and in the second stage to investigate the relationship between customer experience components on commitm...

詳細記述

書誌詳細
出版年:ارزش آفرینی در مدیریت کسب و کار
第一著者: Alireza Naalchi Kashi
フォーマット: 論文
言語:ペルシア語
出版事項: Iranian Business Management Association 2024-09-01
主題:
オンライン・アクセス:https://www.jvcbm.ir/article_189664_47b16023bb68f912c7bb55f23afc37c1.pdf