The effect of green marketing on green repurchase intention (mediating and moderating role of green marketing strategies)

Abstract The present study was conducted with the aim of investigating the effect of green marketing on green repurchase intention with the mediating role of green marketing strategies. The research is applicable in terms of its purpose, descriptive in terms of the nature of the data, and of the cor...

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Bibliographic Details

Published in:	رویکرد‌های نوین در مدیریت و بازاریابی
Main Authors:	Abbas Ghaedamini Harouni, Mahsan Hemtizadeh, Khatoon Hashemipour
Format:	Article
Language:	Persian
Published:	Research Center of Resource Management Studies and Knowledge-Based Business 2025-03-01
Subjects:	green marketing green repurchase intention green brand awareness green brand equity green brand innovation green satisfaction
Online Access:	https://www.jnamm.ir/article_221098_60ccbb688fee2e75760524053e01e3b0.pdf