DAMPAK RESPON EMOSI TERHADAP KECENDERUNGAN PERILAKU PEMBELIAN IMPULSIF KONSUMEN ONLINE DENGAN SUMBERDAYA YANG DIKELUAKAN DAN ORIENTASI BELANJA SEBAGAI VARIABEL MEDIASI

This research has an aim of examining the influence of emotional responses towards the impulsive buying behavior tendency from the online consumers, as a result of direct advertisement's stimulus. Online Stimulus advertisement is formatted through a kind of audio-visual media format, picture an...

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Bibliographic Details

Published in:	Jurnal Manajemen dan Wirausaha
Main Author:	Hatane Semuel
Format:	Article
Language:	English
Published:	Petra Christian University 2006-01-01
Subjects:	online buying impulsive buying online medium shopping oriented.
Online Access:	http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/16571