The Effect of Advertising Music as a Non-Verbal Cue on Consumer Responses

Advertising music is an important component of advertisements that influences consumer responses as a non-verbal cue. Extensive research on this music has been conducted since the 1980s. This paper reviews these advertising music studies by focusing on the theoretical foundations upon which they rel...

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Bibliographic Details

Published in:	Maketingu Janaru
Main Author:	Makoto Ono
Format:	Article
Language:	Japanese
Published:	Japan Marketing Academy 2024-01-01
Subjects:	classical conditioning elaboration likelihood model processing fluency unconscious information processing
Online Access:	https://www.jstage.jst.go.jp/article/marketing/43/3/43_2024.007/_html/-char/en