The Effect of Advertising Music as a Non-Verbal Cue on Consumer Responses

Advertising music is an important component of advertisements that influences consumer responses as a non-verbal cue. Extensive research on this music has been conducted since the 1980s. This paper reviews these advertising music studies by focusing on the theoretical foundations upon which they rel...

書誌詳細
出版年:	Maketingu Janaru
第一著者:	Makoto Ono
フォーマット:	論文
言語:	日本語
出版事項:	Japan Marketing Academy 2024-01-01
主題:	classical conditioning elaboration likelihood model processing fluency unconscious information processing
オンライン･アクセス:	https://www.jstage.jst.go.jp/article/marketing/43/3/43_2024.007/_html/-char/en

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