E-commerce drivers and barriers and their impact on e-customer loyalty in small and medium-sized enterprises (SMES)
The aim of this paper is threefold: first to explore the factors that significantly and positively affect the adoption of e-commerce in SMEs; second, to determine the factors that hinder the adoption of e-commerce in these enterprises; and, finally, to investigate the impact of e-commerce-related fa...
| Published in: | Business: Theory and Practice |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2020-03-01
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| Subjects: | |
| Online Access: | https://bjrbe.vgtu.lt/index.php/BTP/article/view/11612 |