Optimizing Customer Loyalty Through The Information System Customer Approach at Harapan Hospitals

This research aims to optimize hospitals customer loyalty through a Customer Relationship Management (CRM) approach. In the increasingly competitive healthcare industry, customer satisfaction is key to retaining and attracting new customers. SERVQUAL is one of the methods we use in this study so tha...

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Bibliographic Details

Published in:	Journal of Applied Informatics and Computing
Main Authors:	Angelia Dwi Ceissa, Indra Gamayanto, Sasono Wibowo
Format:	Article
Language:	English
Published:	Politeknik Negeri Batam 2025-03-01
Subjects:	information system customer customer relationship management (crm) customer loyalty customer satisfaction hospital
Online Access:	https://jurnal.polibatam.ac.id/index.php/JAIC/article/view/9202