Visitors' motives for attending a hybrid event: A case study of agricultural fair

Management of a complex events such as hybrid ones, relies on understanding a modern market trends. The purpose of this study is to determine visitors' motives for attending a hybrid event, to identify clusters based on those motives, and to help organizers and exhibitors to meet visitors'...

وصف كامل

التفاصيل البيبلوغرافية

الحاوية / القاعدة:	Ekonomika Poljoprivrede (1979)
المؤلفون الرئيسيون:	Ivkov Milan, Blešić Ivana, Popov-Raljić Jovanka, Ivkov-Džigurski Anđelija, Pivac Tatjana, Jovanović Tamara
التنسيق:	مقال
اللغة:	الإنجليزية
منشور في:	Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt 2015-01-01
الموضوعات:	hybrid event visitors' motives consumer exhibition trade fair
الوصول للمادة أونلاين:	http://scindeks-clanci.ceon.rs/data/pdf/0352-3462/2015/0352-34621501009I.pdf