The Mediating Role of Purchase Intention on the Effect of Product Quality and Price Fairness on Purchasing Decisions
Children's apparel sector is surging in Indonesia, posing challenges for children's clothing retailers, exemplified by CV. Patras Development. In the realm of heightened market competition, innovation becomes imperative. CV. Patras Development grapples with obstacles such as external...
| Published in: | Jurnal Ilmiah Akuntansi |
|---|---|
| Main Authors: | , , |
| Format: | Article |
| Language: | English |
| Published: |
Universitas Pendidikan Ganesha
2023-12-01
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| Subjects: | |
| Online Access: | https://ejournal.undiksha.ac.id/index.php/JIA/article/view/66966 |