The Influence of Store Atmosphere, Social Media Marketing, and Lifestyle on Purchase Decisions (Case Study of PT Meraki Binar Amerta: Northwood Café Gegerkalong and Cihampelas Branches)

Penelitian ini menganalisis pengaruh store atmosphere, social media marketing, dan lifestyle terhadap purchase decisions pada konsumen Northwood Café cabang Gegerkalong dan Cihampelas, PT Meraki Binar Amerta. Hasil penelitian menunjukkan bahwa keputusan pembelian konsumen berada pada kategori sanga...

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Bibliographic Details

Published in:	Indonesian Interdisciplinary Journal of Sharia Economics
Main Authors:	Arya Padmadikara, Adjeng Mariana Febrianti
Format:	Article
Language:	English
Published:	Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-08-01
Subjects:	Store Atmosphere Media Social Marketing dan Lifestyle Purchase Decisions
Online Access:	https://www.e-journal.uac.ac.id/index.php/iijse/article/view/6764