CUSTOMER AWARENESS AND KNOWLEDGE ABOUT GENERAL INSURANCE SERVICES: AN EMPIRICAL SURVEY IN MODERN ERA
Globalization and forces of competition has challenged the way in which business is operated. With the re-opening of insurance sector for private players, the increased number of sellers had to improve customer awareness and knowledge about their services. In the contemporary business environment, t...
| Published in: | Ramanujan International Journal of Business and Research |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Ramanujan College, University of Delhi, Delhi, India
2016-07-01
|
| Subjects: | |
| Online Access: | https://rijbr.in/1/article/view/144/144 |