The Power of Persuasion: Examining the Impact of Legitimization Strategies in Trump's 2020 Microtargeted Facebook Campaign Ads on American Democracy
Abstract: This article examines the impact of legitimization discursive strategies in micro-targeted ads on American democracy. A sample of Trump's 2020 Facebook ads from Florida, a swing state, was analyzed from August 1st to September 1st. The study used Van Leeuwen (2007) Reyes (2011) and Va...
| Published in: | Akofena |
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| Main Author: | |
| Format: | Article |
| Language: | German |
| Published: |
CRAC, INSAAC
2023-09-01
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