Assessing the Impact of the National Cultural Framework on Responsible Corporate Behaviour towards Consumers: an Application of Geert Hofstede`s Cultural Model

This article aims to define and measure responsible corporate behaviour towards consumers in EU countries by defining an index of responsible corporate behaviour towards consumers and to establish the impact of Geert Hofstede's cultural dimensions on the responsible behaviour of organisation...

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Bibliographic Details

Published in:	Amfiteatru Economic
Main Authors:	Cristina Gănescu, Andreea Gangone, Mihaela Asandei
Format:	Article
Language:	English
Published:	Editura ASE 2014-02-01
Subjects:	responsible corporate behaviour consumers index of responsible corporate behaviour towards consumers (IRCBC) cultural model Geert Hofstede European Union
Online Access:	http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=1270