Exploring The Effects Of Buyer Impulsivity Factors And In-Store Environment Factors On Impulse Buying In Chain Stores

This study is a try to explore effects of buyer impulsivity and in-store environment factors on impulse buying in chain stores. Path analyses technique was used for analyzing the model and structural equation model and t-value test for evaluating hypothesis. Statistical society of this study is cons...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:‫مدیریت بازرگانی
المؤلفون الرئيسيون: Mohamad Javad Nikbakht, Asghar Moshabaki, Hamid Khodadad Hosseini
التنسيق: مقال
اللغة:الفارسية
منشور في: University of Tehran 2015-12-01
الموضوعات:
impulse buying
In-store environment
Buyer impulsivity
الوصول للمادة أونلاين:https://jibm.ut.ac.ir/article_50837_d18a6ce8e44e685603b0f6ec1fd97590.pdf

الانترنت

https://jibm.ut.ac.ir/article_50837_d18a6ce8e44e685603b0f6ec1fd97590.pdf

مواد مشابهة