Cultural institutions’ re-branding strategies: Social factors and creative trends

This article considers new practices of cultural institutions re-branding. The authors are interested in these new practices from two points of view - as a way of creating and changing the image of a brand and as a technology of creative development of public institutions that supposes their adaptat...

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Bibliographic Details

Published in:	RUDN journal of Sociology
Main Authors:	V N Antonova, J A Kirsanova
Format:	Article
Language:	English
Published:	Peoples’ Friendship University of Russia (RUDN University) 2014-12-01
Subjects:	культурный брендинг территориальный брендинг культурная привлекательность города креативная экономика культурный менеджмент креативные индустрии культурная политика г. Москва
Online Access:	http://journals.rudn.ru/sociology/article/view/6074