Explanation and validation of the coordination model of the marketing and sales department in the insurance industry in Iran

Abstract The purpose of this research is to explain and validate the coordination model of the marketing and sales department in the insurance industry in Iran. The present research is applicable in terms of purpose. The statistical population of the research includes experienced managers in insuran...

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Bibliographic Details

Published in:	ارزش آفرینی در مدیریت کسب و کار
Main Authors:	Alireza Jahed, Ehsan Abedi, Hamidreza Saeednia
Format:	Article
Language:	Persian
Published:	Iranian Business Management Association 2024-06-01
Subjects:	marketing sales market stakeholders risk management market conditions
Online Access:	https://www.jvcbm.ir/article_193268_657afaa55dceaf31fb628f6f6f2a982b.pdf