Purchase decision-making is modulated by vestibular stimulation

Purchases are driven by consumers’ product preferences and price considerations. Using caloric vestibular stimulation (CVS), we investigated the role of vestibular-affective circuits in purchase decision-making. CVS is an effective non-invasive brain stimulation method, which activates vestibular an...

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Bibliographic Details

Published in:	Frontiers in Behavioral Neuroscience
Main Authors:	Nora ePreuss, Fred eMast, Gregor eHasler
Format:	Article
Language:	English
Published:	Frontiers Media S.A. 2014-02-01
Subjects:	Neuromodulation insula caloric vestibular stimulation desirability purchase decision-making
Online Access:	http://journal.frontiersin.org/Journal/10.3389/fnbeh.2014.00051/full