The Impact of Consumer Ethnocentrism on Purchase Intentions: Local Versus Foreign Brands

This study evaluates the impact of consumer constructs, including ethnocentrism, attitudes toward brands, and celebrity endorsement, on purchase intentions for beverages in Pakistan. A quantitative survey was administered to collect the data and a path analysis conducted to test the model. Based on...

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Bibliographic Details

Published in:	The Lahore Journal of Business
Main Authors:	Mehrukh Salman, Uswa Naeem
Format:	Article
Language:	English
Published:	Lahore School of Economics 2015-05-01
Subjects:	consumer ethnocentrism celebrity endorsement attitudes purchase intentions
Online Access:	https://journals.lahoreschool.edu.pk/LJB/LJB/article/view/32