Message testing in India for COVID-19 vaccine uptake: What appeal and what messenger are most persuasive?

Few studies have examined the relationships between the different aspects of vaccination communication and vaccine attitudes. We aimed to evaluate the influence of three unique messaging appeal framings of vaccination from two types of messengers on COVID-19 vaccine acceptance in India. We surveyed...

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Bibliographic Details

Published in:	Human Vaccines & Immunotherapeutics
Main Authors:	Rupali J. Limaye, Daniel J. Erchick, Kristian Balgobin, Alexandra Michel, Gretchen Schulz
Format:	Article
Language:	English
Published:	Taylor & Francis Group 2022-11-01
Subjects:	covid-19 india vaccination immunization appeal hesitancy message communication
Online Access:	http://dx.doi.org/10.1080/21645515.2022.2091864