Social Commerce and the Rise of Halal Beauty: Investigating the Drivers of Muslim Consumer's Purchase Intention

Social commerce is a sales platform that involves social media, to create social interactions with consumers, one of which is TikTok Shop. This study aims to analyze the effect of perceived trust, the TAM model (attitude, perceived ease of use, and perceived usefulness), and alternative evaluation...

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发表在:	Indonesian Interdisciplinary Journal of Sharia Economics
Main Authors:	Inayah Khoirunnisa Hariyadi, Nabila Kharimah Vedy
格式:	文件
语言:	英语
出版:	Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-10-01
主题:	Perceived Trust Attitude Perceived Ease of Use Perceived Usefulness Alternative Evaluation Purchase Intention
在线阅读:	https://e-journal.uac.ac.id/index.php/iijse/article/view/8422