Social Commerce and the Rise of Halal Beauty: Investigating the Drivers of Muslim Consumer's Purchase Intention

Social commerce is a sales platform that involves social media, to create social interactions with consumers, one of which is TikTok Shop. This study aims to analyze the effect of perceived trust, the TAM model (attitude, perceived ease of use, and perceived usefulness), and alternative evaluation...

Full description

Bibliographic Details
Published in:	Indonesian Interdisciplinary Journal of Sharia Economics
Main Authors:	Inayah Khoirunnisa Hariyadi, Nabila Kharimah Vedy
Format:	Article
Language:	English
Published:	Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-10-01
Subjects:	Perceived Trust Attitude Perceived Ease of Use Perceived Usefulness Alternative Evaluation Purchase Intention
Online Access:	https://e-journal.uac.ac.id/index.php/iijse/article/view/8422

Similar Items

Integrating the social support theory and technology acceptance model of social commerce websites
by: Syed Shah Alam, et al.
Published: (2023-06-01)

The Influence of E-WOM and Perceived Ease of Use on Purchase Interest in Muslim Fashion Products with Trust as an Intervening Variable (Study on Shopee Users in Surakarta City)
by: Vioreliana Hardhianti, et al.
Published: (2024-03-01)

The Influence of Perception of Ease, Usefulness, Enjoyment, and Interaction on User Satisfaction and Purchase Intention Through the Chatbot “Tanya” on the Tokopedia Platform
by: Raihanatul Jennah, et al.
Published: (2025-07-01)

Ease of Use and Attitude to Optimize Purchase Intention: Study of Ride-Hailing Consumers
by: Siska Rahmawati, et al.
Published: (2025-05-01)

Factors affecting usage of mobile payments by youth in Kazakhstan
by: Liza Rybina
Published: (2021-12-01)

Influence of Perceived Benefits, Perceived Ease of Use, And Perceived Security On The Decision To Use The Indonesian Standard Quick Response Code (QRIS) Through Microenterprise Trust In Surabaya City
by: Nadya Mei Afrianti, et al.
Published: (2025-07-01)

Factors Affecting Purchase Intention on Fashion Products
by: Nur Widyawati, et al.
Published: (2023-05-01)

Impact of embedded AI mobile smart speech recognition on consumer attitudes towards AI and purchase intention across Generations X and Y
by: H.A. Dimuthu Maduranga Arachchi, et al.
Published: (2024-07-01)

ANALISIS FAKTOR FAKTOR YANG MEMPENGARUHI MINAT MENGGUNAKAN FINTECH PINJAMAN ONLINE PADA GENERASI Z
by: Tamiya Gustriani Putri, et al.
Published: (2024-10-01)

ANALISIS FAKTOR FAKTOR YANG MEMPENGARUHI MINAT MENGGUNAKAN FINTECH PINJAMAN ONLINE PADA GENERASI Z
by: Tamiya Gustriani Putri, et al.
Published: (2024-10-01)

Revolutionizing Payment Trends: Balipay E-Wallet Technology Acceptance with Trust Mediation
by: Ni Kadek Indah Melianthi, et al.
Published: (2024-06-01)

Investigating E-Wallet Adoption Among Gen Z Students: Determinants of Behavioral Intention and Actual Use
by: Siti Nikhlatus Salma, et al.
Published: (2025-03-01)

Factors Affecting Customer Trust in Chatbot Usage: Evidence from Indonesia
by: Amelia Amelia, et al.
Published: (2025-09-01)

PENGARUH HEDONIC MOTIVATION, ELECTRONIC WORD OF MOUTH, PERCEIVED EASE OF USE, DAN PERCEIVED USEFULLNESS TERHADAP PURCHASE INTENTION LIVE STREAMING TIKTOK SHOP
by: Farhan Rohmatulloh, et al.
Published: (2024-06-01)

Factors Determining College Students’ Intention to use E-Wallets
by: Dewi Khornida Marheni, et al.
Published: (2022-08-01)

Empirical Study on Customer Perception of E-Commerce: Mediating Effect of Electronic Payment Security
by: Muhammad Noor Ardiansah, et al.
Published: (2019-09-01)

Purchase Intention Through Social Media Commerce with Age and Gender as Moderating Variables: An Empirical Study
by: Nabilla Paramitha, et al.
Published: (2023-09-01)

Analysis of consumers' willingness to purchase Baijiu online——based on the perspective of social influence
by: WANG Meng, WANG Dongyang
Published: (2024-09-01)

Factors affecting consumer acceptance of e-payment in Klang Valley, Malaysia
by: Sarina Mohamad Nor, et al.
Published: (2022-10-01)

Menguji Determinan Individual Intention to Use pada Aplikasi Traveloka
by: Octavianus Adi Wijaya, et al.
Published: (2020-10-01)

Determinants of customers’ perception towards digital payment system
by: Gyan Mani Adhikari, et al.
Published: (2025-09-01)

FACTOR ANALYSIS ON LAYANAN SYARIAH LINKAJA USAGE DECISION
by: Nisrina Nur Azizah, et al.
Published: (2022-05-01)

The effect of trust on mobile banking usage: The mediating roles of perceived usefulness and perceived ease of use
by: Ahmet Kamil Kabakuş, et al.
Published: (2022-01-01)

Analysis of Factors Affecting Behavioral Intention in Using Mobile Wallets in Batam City
by: Edy Yulianto Putra, et al.
Published: (2023-01-01)

The Impact of Perceived Ease of Use, Perceived Usefulness, and Trust on Users’ Intention to Use QRIS on BCA Mobile in Surabaya
by: Inggrid Destrina, et al.
Published: (2025-10-01)

Does trust mediate the determinant factor of airplane e-ticket purchase decisions using mobile applications?
by: Edy Sulistiyawan, et al.
Published: (2025-06-01)

Testing of Technology Acceptance Model on Core Banking System: A Perspective on Mandatory Use
by: Burhan Suryo Ambodo, et al.
Published: (2017-03-01)

Gender Interaction: Exploring How Shopee Mobile Technology Shapes Consumer Decisions Through the Lens of Consumer Enjoyment
by: Febrina Talita, et al.
Published: (2024-09-01)

The Effect of E-Commerce Awareness in E-Commerce Technology Acceptance on MSME in Bandung
by: Gina Apryani Nurunnisha, et al.
Published: (2018-09-01)

Influence Perceived Ease of Use, Perceived Usefulness and Social Influence Against Intention to Use Video on Demand Services at Netflix
by: Tri Novita Sari, et al.
Published: (2025-07-01)

Examining Technology Acceptance in Least-Developed Countries: The Case of ZESA
by: Audrey Dumbura, et al.
Published: (2021-03-01)

Technology Acceptance Model (TAM) for Evaluating Acceptance Pega Application at PT. Sinar Mas Insurance Policy Services Division
by: Geofiton Ardelan Dessilomba, et al.
Published: (2021-02-01)

As far as my eyes can see: Generation Y consumers’ use of virtual reality glasses to determine tourist destinations
by: Eugine Tafadzwa Maziriri, et al.
Published: (2023-12-01)

The Effect Of Perceived Ease of Use, Investment Knowledge, And Perceived Risk On Intentions to Purchase of Share in Generation Y
by: Budi Setyanta, et al.
Published: (2020-11-01)

Determinants of customer trust in fintech as a means of payment through an approach technology acceptance model
by: Adele Mailangkay, et al.
Published: (2023-09-01)

Consumer Perception of Agribusiness E-marketplace Opportunities in Indonesia
by: Reni Diah Kusumawati, et al.
Published: (2022-03-01)

Investing in the future: an integrated model for analysing user attitudes towards Robo-advisory services with AI integration
by: Sandeep Singh, et al.
Published: (2025-04-01)

ChatGPT awareness, acceptance, and adoption in higher education: the role of trust as a cornerstone
by: Muhammad Farrukh Shahzad, et al.
Published: (2024-07-01)

FinTech Adoption Intention Among Gen Z in Saudi Arabia: Examining the Serial Mediation of User Innovativeness, Perceived Ease of Use, Trust, and Usefulness
by: Saeed Alzahrani, et al.
Published: (2025-09-01)

Factors That Affect the Acceptance of Educational AI Tools by Greek Teachers—A Structural Equation Modelling Study
by: Katerina Velli, et al.
Published: (2024-09-01)